Red Canoe requested a redesigned product catalogue for 2016 that, for the first time, would feature clipped images placed on an off-white background. This was a departure from previous catalogues that had thumbnails of each product.
We worked together to evaluate comparable product catalogues from other lifestyle companies, and mixed live photography with product shots to create more of an editorial look and feel than a simple product listing.
The redesign worked really well, and was the basis for the 2017 product catalogue as well.
Client: Red Canoe
Production Time: 2 months
Type Credits: Lyon Text, Sweet Sans Pro
Page Count: 60
Dimensions: 8 x 11″
Colours: 4-colour process