The Leadership Annual Giving (LAG) 2013 email campaign was designed to follow a student throughout the year, showing the impact donations have made on academic and extracurricular life.
The idea of self-sourced Instagram photos was a straightforward decision that allowed for media to be collected from each of the 20 students. Images were compiled and arranged to fit the template, and gave a personal glance into a student’s life.
This campaign won Gold at the 2015 CCAE Prix D’Excellence.
Client: University of Toronto, Leadership Annual Giving
Production Time: 1 month