The Leadership Annual Giving (LAG) mailing campaign was designed as a template to be used by over 20 divisions within the University, allowing for customization of specific text fields and photos.
Requirements included a brochure that could be machine-inserted into envelopes, letterhead with form, and matching business envelopes.
The idea behind the brochure was to maintain interest while keeping physical weight to a minimum. By staggering the fold, available space was maximized, and an area was created that allowed for an overlapping architectural photo to be used.
Client: University of Toronto, Leadership Annual Giving
Production Time: 2 weeks
Type Credits: Trade Gothic LT Std
Dimensions: 9 1/4 x 3 7/8″